FEI NYC Social Event | Member and Sponsor Appreciation Reception & Bourbon Tasting

Brett Silverstein is a beverage alcohol leader with over 15 years of experience shaping and scaling premium spirits brands, with a focus on whiskies and their place in the modern U.S. market. As Northeast Regional Manager at Barrell Craft Spirits, he leads commercial strategy and execution across key markets, working closely with distributors and trade partners to drive growth across both core and limited-release portfolios. At the center of Brett’s work is a broader mission: translating the heritage, craftsmanship, and complexity of whiskies into something that resonates beyond the enthusiast audience. From building U.S. presence for international, and domestic, brands to leading national growth strategies, he has consistently bridged the gap between provenance and the everyday consumer.

Over the last 18 years I've worked across different corners of the marketing and advertising world. I began my career as an Editorial Intern at Interior Design Magazine before moving to the agency side followed by stints at multiple publisher-side companies, and finally landing on the client side. Highlights along the way include helping scale Amazing Advertising as part of the team that earned the first $1B in quarterly revenue, working on brands like Dove, Hellmann's and Lipton at Unilever, and working within the tech start up world. I ended up back at the agency side with Publicis, focusing on omni-channel commerce solutions and strategy, before landing my dream job at Barrell Craft Spirits. In my current role as Chief Marketing Officer at Barrell I draw on all my experiences to help drive not only our marketing and advertising strategy but also partner closely with the product and sales teams to drive overall company direction. I absolutely love being part of a team that makes unique, award-winning products, enjoyed by people across the world.