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Alyssa Gelbard is the Founder and CEO of Point Road Group, a personal branding firm that helps companies drive revenue and enterprise value by strengthening the personal brands of their leaders and teams. Through training and coaching, Point Road Group develops powerful brand ambassadors, stronger communicators and more effective leaders across organizations.
Alyssa advises CEOs, executives and board directors on aligning brand strategy, human capital and personal branding with business strategy to drive credibility, trust and revenue growth. Her unique perspective stems from a background in marketing, branding and communications, with leadership roles spanning biomedical research, technology and sports & entertainment, including The Rockefeller University, Quidnunc and the National Hockey League.
An award-winning speaker at CEO peer groups, companies and national associations, Alyssa delivers highly engaging, practical programs on how your reputation drives revenue, increasing credibility on LinkedIn, communicating with impact and personal branding for a board search. She is a strong advocate for advancing more women into the C-suite and boardroom and has built a company led by senior level women.
Alyssa serves on the Board of Directors of Financial Executives International, Advisory Board of the Graduate Sports Leadership Program at Endicott College and is Immediate Past President of the Private Directors Association NY Chapter. She is an elected member of the Tufts University Alumni Council and Co-Chair of the Tufts Women's Network in New York.
A Vistage member and 2025 Top New Vistage speaker, Alyssa has an MBA in Marketing from NYU Stern School of Business, a BA in Sociology from Tufts University and a Certificate in Private Company Governance from the Private Directors Association.