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From Costs to Collaboration: Better Card Strategy and Vendor Evaluation for Media Finance From Costs to Collaboration: Better Card Strategy and Vendor Evaluation for Media Finance From Costs to Collaboration: Better Card Strategy and Vendor Evaluation for Media Finance

  

Wednesday, November 04, 2026 2:00 PM - 3:00 PM Eastern Standard Time

 

Presented by Basys

Media finance runs on credit cards—and the partnerships behind them. This session shows how to leverage card benefits without letting fees spiral, protect advertiser relationships, and define what a “better” payments partner actually looks like. We’ll cover cost-control strategies, evaluation checklists, and how smart partnerships reduce risk.

By the end of this session, participants will be able to: 
•    Explain the core cost drivers of credit card payments and their operational impact 
•    Apply cost-control strategies that balance optimization with advertiser relationships 
•    Evaluate payment vendors using a clear service and risk readiness checklist

 

1 CPE Credit | Field of Study - Finance

Financial Executives International (FEI) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State Boards of Accountancy have the final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:  www.nasbaregistry.org.

 


Speakers

Melissa Lewis

VP, Enterprise Sales

Basys