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Economics of AI Advertising: Planning Guide for Media Financial Professionals Economics of AI Advertising: Planning Guide for Media Financial Professionals Economics of AI Advertising: Planning Guide for Media Financial Professionals

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Tuesday, December 08, 2026 2:00 PM - 3:00 PM Eastern Standard Time

 

Presented by The Myers Report

AI is poised to disrupt the legacy financial relationships among advertisers, agencies, and media companies, fundamentally changing credit assessment, billing, collections, payment accountability, and revenue risk.

In this provocative webinar, our speaker, Jack Myers, will explain how AI-driven media planning and buying will reshape agency compensation, accelerate transaction complexity, and challenge the traditional assumptions behind creditworthiness and collections. He will identify the emerging risks and opportunities for professionals responsible for receivables, cash flow, and client financial relationships.

 

1 CPE Credit | Field of Study - Information Technology

Financial Executives International (FEI) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State Boards of Accountancy have the final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:  www.nasbaregistry.org.


Speakers

Jack Myers

Media Ecologist/Author

The Myers Report