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How CFOs Should Think About Valuation in Today’s Market How CFOs Should Think About Valuation in Today’s Market How CFOs Should Think About Valuation in Today’s Market

Watermark Country Club  

1600 Galbraith Ave SE
Grand Rapids, MI 49546

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Wednesday, June 17, 2026 8:30 AM - 10:30 AM Eastern Standard Time

Business valuation plays a critical role in strategic decision-making, yet many finance leaders only engage with valuation during a transaction or major event. In today’s environment, understanding how value is created, measured, and challenged is more important than ever.

Join FEI Grand Rapids for an executive-level discussion led by Adamy Valuation, a well-known and respected valuation firm with deep expertise across industries and ownership structures. This session will provide CFOs and finance leaders with practical insight into how valuation professionals assess value and how that perspective can inform everyday financial leadership.

The discussion will explore current valuation trends, common misconceptions, and how CFOs can better prepare their organizations for transactions, shareholder discussions, and strategic planning conversations.

Discussion topics include:

  • Key drivers that influence enterprise value
  • How market conditions are impacting valuations today
  • Common valuation pitfalls CFOs encounter
  • How to use valuation thinking to support strategic decisions

This session is designed to be informative, practical, and highly relevant for finance leaders at any stage of growth.

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*Individuals who register as a Qualified Prospective Member must meet FEI's Membership Qualifications.