Driving Impact from the Inside Out: Business Strategy, Analytics, and Partnerships

Join FEI Knoxville for an engaging conversation with Emily Justus, Executive Director of Shangri-La Therapeutic Academy of Riding (STAR). STAR’s mission is to foster personal achievement by providing therapeutic experiences using horse-related activities for persons with disabilities or other special challenges.

With 15 years of experience in brand strategy, client management, and operations across industries such as finance, sports, and advertising, Emily brings a unique perspective on how analytics, strategy, and operational discipline can be applied by finance professionals to maximize organizational impact and long-term sustainability.

This session will highlight:

• The value of analytics in driving efficiencies and informed decision-making.

• The impact of strong internal operations as the foundation for external growth and community impact.

• The opportunities of cross-sector partnerships, including how corporate leaders can collaborate with nonprofits for mutual benefit.

Attendees will gain a fresh perspective on how financial and operational strategies can be adapted beyond the boardroom to strengthen missions, scale programs, and create lasting community impact.