Personal Brand: The Foundation of Leadership Influence

Leadership isn't determined by your title. It's determined by how consistently others experience you.

Whether you're leading a finance organization, influencing a board, managing teams, or preparing for your next executive opportunity, your personal brand shapes every interaction before you ever speak.

In this engaging and practical session, leadership strategist and bestselling author Mila Edwards shares why personal brand has become one of the most valuable leadership assets in today's business environment. Participants will discover how trust is built, why executive presence extends far beyond appearance, and how intentional leadership behaviors create lasting influence.

Attendees will leave with practical tools to strengthen their credibility, communicate with greater impact, and build a leadership reputation that creates opportunities for themselves, their teams, and their organizations.

CPE Learning Objectives:

• The definition of personal brand and why every leader already has one.
• How personal brand impacts credibility, trust, and executive presence.
• The connection between reputation, communication, and leadership influence.
• Common behaviors that strengthen or weaken a leader's brand.
• Practical strategies for intentionally building a leadership brand that aligns with organizational goals.
• Actionable steps participants can immediately implement to increase their influence and effectiveness.

Agenda:

*This program is eligible for 1 CPE credit.