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Revenue Forecasting: AI, Analytics, and Best Practices to Boost Your Forecast Reliability Revenue Forecasting: AI, Analytics, and Best Practices to Boost Your Forecast Reliability Revenue Forecasting: AI, Analytics, and Best Practices to Boost Your Forecast Reliability

  

Thursday, October 02, 2025 1:00 PM - 2:00 PM Eastern Standard Time

Four out of five sales and finance leaders say they have missed a quarterly sales forecast in the past year, a failure that frequently stems from the inability of Finance teams to integrate critical sales and marketing data into their planning. The consequences are severe: persistent forecasting errors erode the CFO's credibility and strategic influence at the very moment their leadership is most crucial. 

The future of revenue forecasting isn't about better guessing—it's about data-driven precision. Join two industry leaders for a dynamic conversation on building a more reliable forecast. Darrell Cox, CFO of Una Software, brings over 25 years of experience leveraging operations, sales, and marketing data. He is joined by Paul Barnhurst, also known as “The FP&A Guy.” Together, they'll reveal how AI-driven insights and revenue-connected planning are transforming the forecasting process.

If your revenue forecasts feel more like wishful thinking than strategic planning, this is your session to master the art and science of building predictions you can trust.

Key Takeaways:

  • Gain an understanding of the data granularity necessary to accurately forecast revenue
  • How utilizing AI can enhance the revenue forecasting process
  • The secret to connecting revenue data directly with financial planning for real-time insights
  • Proven frameworks for building forecasts that drive strategic decisions instead of just tracking history


Speakers

Darrell Cox

CFO

Una Software

Paul Barnhurst

Podcast Host and FP&A Professional

The FP&A Guy