The Business of College Athletics

Join a panel of professionals who work closely with colleges and universities as they discuss "The Business of College Athletics: Understanding NIL and the New Financial Reality," how NIL is reshaping recruiting, fundraising, budgeting, governance, and the future of college sports.

This discussion will explore the economic forces driving change, the risks and compliance challenges facing institutions, and the broader implications for universities, student-athletes, and corporate partners.

CPE Learning Objectives:

• The fundamentals of NIL and how it has transformed college athletics.
• The financial implications for universities and athletic departments.
• Governance, compliance, and risk management challenges in a rapidly evolving environment.
• Opportunities and considerations for businesses, sponsors, and community stakeholders.
• What the future of college sports may look like over the next five years.

Whether you follow college athletics closely or are just beginning to understand its impact, this session will provide a practical overview of how the industry arrived at this point and where it may be headed next.

Before the dinner session, please join us for the professional development presentation, “Unlocking Business Efficiency with AI & Automation” 

Sponsored by:

Discover how artificial intelligence and automation are revolutionizing the way organizations operate—regardless of industry. This interactive session will demystify common misconceptions around key concepts such as robotic process automation (RPA), AI Agents, and bots, showing you how to harness these tools for greater efficiency and productivity. Learn practical strategies to automate routine tasks, streamline HR processes, and optimize accounts payable, freeing up your workforce for more strategic activities. 
Join William Vaughan Company and our joint venture partners at Method Automation as we guide you through real-world demonstrations and actionable steps for getting started, ensuring you leave with a clear vision for leveraging AI across your business operations.

Learning Objectives:

• Comprehensive Understanding of AI & Automation: Gain a solid grasp of key AI concepts, explore the different types of AI technologies, and debunk common myths and misconceptions. 
• Practical Use Cases: Identify opportunities to reduce manual tasks and increase process accuracy including AP, Human Resources, etc.
• Actionable Implementation Steps: Learn how to assess your readiness, select pilot projects, and recognize pitfalls & best practices.

Agenda:

*This program is eligible for 2 CPE credit.