FEI Austin is excited to announce our September 2026 breakfast meeting featuring Chris Thompson, COO of Circuit of the Americas. Chris will share how COTA turned entertainment infrastructure into new revenue streams and measurable economic impact for Austin — and the business model behind it.
Join us for this “Business Model Disruption: We Are Not Just a Racetrack Anymore” presentation and breakfast on Tuesday, September 15 from 7:30 AM to 9 AM at Maggiano's Little Italy (Domain).
REGISTRATION DEADLINE
Registration will close on Friday, September 11 at 5:00 PM (CT)
CPE CREDIT
1.0 CPE credit will be given in the Field of Study: (TBD)
LEARNING OBJECTIVES
- Learn about COTA's one campus business model – bringing multiple experiences inside one perimeter turns separate venues into one flywheel
- Understand that shared services and fixed assets are leveraged to drive margins – centralized HR, IT, Maintenance, and Finance, with shared roads, parking, and utilities, means new businesses launch at a fraction of the standalone cost
- Explore how revenue base is diversifying, and so should yours – COTA went from a Motorsports-anchored calendar to a year-round destination; what does that look like in your business
QUESTIONS?
If you have any questions, please contact FEI Austin's Chapter Administrator, Nima Vadgama, at feiaustin@gmail.com.